Our People

The Minds Behind Meaningful Brands

Meet the strategists, designers, and storytellers who have shaped distinctive identities since 2009. Together, we bring craft and clarity to every collaboration.

A Boutique Studio with a Singular Focus

Design Studio was founded on the belief that established businesses deserve branding that evolves as ambitiously as they do. Our team is intentionally small, allowing us to remain hands-on, attentive, and deeply invested in every engagement.

Each member of our studio contributes a distinct discipline — from strategic positioning to visual craft — yet we work as one cohesive unit. This is how we transform considered ideas into brands that endure.

How We Collaborate

We believe the finest work emerges from genuine partnership. Our team takes the time to understand your business, your market, and your aspirations before a single line is drawn.

With a refined process and an unwavering commitment to craft, we guide established businesses through repositioning and growth — thoughtfully, deliberately, and beautifully.

Rohan Kapoor

Role / title: Lead Web Designer & Developer

rohan@empiricaledge.com

https://linkedin.com/in/rohan-kapoor-web

Rohan leads our website design and development practice, building polished digital experiences that bring brand identities to life. He oversees everything from custom interfaces to seamless development handoffs.

Priya Desai

Role / title: Head of Brand Strategy

priya@empiricaledge.com

https://linkedin.com/in/priya-desai-brand

As Head of Brand Strategy, Priya crafts the positioning, messaging, and tone of voice that give our clients a distinctive market presence. She partners closely with leadership teams to translate business goals into compelling brand narratives.

Aarav Mehta

Role / title: Founder & Creative Director

aarav@empiricaledge.com

https://linkedin.com/in/aarav-mehta-design

Founder and Creative Director, Aarav established Design Studio in 2009 with a vision to help established brands reposition with elegance and intent. He leads brand strategy and identity engagements with a refined, results-driven approach.